Green Fee & Driving Range revenue growth

By 59club Insights Magazine on October 13, 2026

Green Fee & Driving Range revenue growth
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Miklagard General Manager and co-owner, Tore Waagø, and Sports Manager, Elias Bertheussen explain how data and training help the Oslo club exceed guest expectations

Tore Waagø
Tore Waagø

General Manager & Co-Owner

Elias Bertheussen
Elias Bertheussen

Sports Manager

Over the past two years, Miklagard have partnered with 59club Nordic to identify the small details in service excellence that ultimately make the biggest difference.

“We joined 59club in 2024, and already in the first year we gained valuable insights from the reports and feedback provided. One of the key benefits for us is that 59club allows us to evaluate our product, Miklagard, from an objective and structured perspective. This has helped us clearly identify areas for improvement and understand where to focus our efforts in order to achieve the best possible value for money,” Bertheussen said.

“From 2024 to 2025, revenue from green fees increased by 44 per cent, while driving range revenue grew by 80 per cent. 59club have undoubtedly played an important role in supporting this development and helping us achieve these results.”

“59club allows us to evaluate our product from an objective and structured perspective”
Elias Bertheussen

Elias Bertheussen

Sports Manager, Miklagard Golf

From Intuition to Insight

Working with 59club Nordic, Miklagard have moved from gut-feel decision-making to insight-led development. Mystery shopping and benchmarking provide clear measurement tools, enabling the team to track performance and respond with targeted improvements.

“For years, we’ve used different types of data, yet mystery shopping feedback is especially valuable because it’s so concrete. It highlights details golfers actually notice – often small things that are easy to improve, yet make a big difference,”
Tore Waagø

Tore Waagø

General Manager and Co-owner, Miklagard Golf

Staff-training initiatives and transparent sharing of results across departments have strengthened alignment and accountability, helping every team member understand their role in the full guest journey.

“It changed the mindset,” Waagø said. “Everyone understands how their role contributes to the overall experience. That perspective is incredibly powerful.”

With reliable data, a performance-driven mindset, and access to a strong international network, Miklagard Golf continues its long-term journey – not just meeting expectations but setting new standards for service excellence in the Nordic region.

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Miklagard
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Miklagard Golf

Located just north of Oslo in Norway’s scenic landscape, Miklagard Golf has long been regarded as one of Scandinavia’s premier golf destinations. Designed by Robert Trent Jones Jr. and known for its fast, well-guarded greens, the club has built a strong reputation for quality – both on and off the course.
Nordic Mystery Shopping
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