What is it like to be led by you?
By 59club Insights Magazine on March 4, 2025
Andy Siddall, Director and Co-Founder of Robincroft Consulting, recommends utilising the Hogan Assessment tool to facilitate leadership success in the golf and hospitality industry
Leadership in the golf and hospitality industry is multifaceted and dynamic, requiring individuals to excel in management skills, decision-making and interpersonal communication, while fostering a culture of positivity and success.
All industries have their unique leadership challenges and the world of golf and hospitality is far from uncomplicated. It demands leaders to balance tradition with innovation, foster relationships with a wide range of stakeholders (including club members, committees, guests, corporates, professionals and high-profile sponsors), and ensure operational excellence in a highly competitive environment often with a transient workforce. Moreover, leadership in this industry often comes with high visibility, meaning any leadership missteps are likely to be amplified, impacting both reputation and revenue.
As the industry continues to evolve globally, the various layers of demands place an even greater importance on effective leadership. Obtaining accurate and helpful feedback to improve performance is also a real challenge for leaders, especially the higher up the organisation they find themselves.
Hogan Assessment
One world-class tool that can really help your success as a leader and highlight areas of potential derailment is the Hogan Assessments. Hogan stands out for its comprehensive science-based approach to understanding not just the strengths of leaders, but also the critical importance of their “dark side” traits and behaviours. That is why it is utilised around the globe by Fortune 500 and FTSE 100s alike.
Consisting of three main tools: the Hogan Personality Inventory (HPI), the Hogan Development Survey (HDS), and the Motives Values Preferences Inventory (MVPI) these assessments work together to provide deep insights into an individual’s personality. They accurately predict behaviour, and most importantly highlight the hidden traits that could derail their success when not properly managed.
In the context of the golf and leisure industry, where leadership is highly visible and pressurised, understanding both the bright and dark sides of one’s personality is crucial for driving success, maintaining relationships, composure under pressure, and cultivating high-performance teams.
Hogan Assessments are the world leaders in personality psychology when it comes to adding science and data to leadership effectiveness. At Robincroft, we use Hogan to help the leaders we work with to embrace these insights, manage their reputation and enhance their long-term impact in highly competitive industries. Of course, leadership success is heavily dependent on a healthy skill-set, but it is also dependant on high levels of self-awareness and emotional intelligence, especially where behaviours under stress are concerned and their impact on those we lead.

Five practical benefits of the Hogan Assessment in the golf & leisure Industry
Building Stronger Teams
By understanding both their bright and dark sides, leaders can create stronger teams. They can foster an environment of trust by recognising their own limitations and showing vulnerability when appropriate.
Enhancing Decision-Making
Under Pressure Leaders are often required to make quick, high-stakes decisions under pressure. Those who are aware of their dark-side traits can regulate impulsive decisionmaking, ensuring they remain calm and composed under pressure.
Fostering Innovation and Growth
Business must adapt to industry trends and technological advancements, from incorporating data analytics to embracing digital marketing and utilising CRM systems. Leaders who understand their own tendencies can work on fostering a more open, creative culture that welcomes new ideas.
Improving Long-Term Leadership Effectiveness
The Hogan Assessment is not only about identifying immediate leadership traits. By continuously working on their derailers and managing their dark-side traits, leaders in the golf and hospitality industry can sustain and improve their effectiveness over time and manage their reputation in the industry.
Developing Leadership Pipelines: A Future-Focused Approach
Succession planning is critical for the smooth transition of leadership roles, and it is becoming harder to recruit ‘good people.’ Hogan can pinpoint high potential individuals to receive targeted development to address their strengths and potential derailers, ensuring they are well-equipped to handle leadership.
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