AWESOME GOLF RANGE PARTNERS WITH 59club TO RAISE THE STANDARD OF SERVICE ON THE RANGE
Next-gen range technology provider becomes 59club’s Official Range Technology Partner across the UK & Ireland
Awesome Golf Range (AGR), the driving range platform from the team behind the Awesome Golf simulator app, has announced a new partnership with 59club UK & I, the golf and leisure industry’s leading specialist in customer service benchmarking, training and performance management.
Under the partnership, AGR becomes 59club UK & I’s Official Range Technology Partner.
59club has spent years helping venues improve every part of the golfer’s visit, from the first phone call to the 19th hole. This partnership adds the driving range and the practice facility experience to that list. For many golfers it is the part of the club they visit most often, yet at many venues it can have the least investment of all.
Why practice facilities matter
59club’s benchmarking and mystery testing programme follows a golfer through every stage of their visit. The range is a big part of that visit. It’s where regular members practice from week to week, and often where juniors and beginners first get involved with a club. It is also the part of the experience that has changed least at many venues.
AGR’s technology gives each bay something for every kind of golfer. Golfers working on their game get professional-grade shot tracking with more than 30 data points per shot, and PGA coaches can utilise the data to provide lessons in any bay. Families, juniors and social groups get games and virtual rounds on iconic courses. AGR sites frequently report bays being shared by friends, families and groups of juniors rather than used only by individual golfers.
Better experiences are also showing up in the numbers. Venues using AGR have seen between 100% to 250% increase in revenue and a 70% to 140% increase in golf balls hit, with 98% positive customer feedback. Importantly, the technology also isn’t limited to clubs with a traditional outfield range. AGR can be installed on full-length and shortened outfield ranges, netted and pod-netted ranges, warm-up nets and indoor golf facilities. Installation takes a single day. Venues can start with as few as three bays, each outfitted with bespoke FlightScope or Garmin launch monitors.
What the partnership includes
Over the next 12 months, AGR will work with 59club UK & I to introduce its technology to affiliated venues looking to modernise their practice facilities. The partnership also includes:
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Live demos at 59club events: AGR will attend 59club events throughout the year with a demo stand, so club managers, owners and operators can hit shots and try the software for themselves.
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Education: AGR will contribute to 59club’s education programme, sharing what the latest range technology can do for the member and guest experience and for revenue through workshops and regional events.
“59club has done more than anyone to raise the standard of how golfers are welcomed and looked after at venues across the UK and Ireland. We believe the driving range deserves the same attention. It’s where many golfers spend most of their time at a club, and with the right technology it becomes somewhere they want to stay longer, come back to and bring their friends.
This partnership lets us show 59club affiliated venues what next-generation range technology can do for the guest experience and for the bottom line. We’re looking forward to meeting affiliated venues at events throughout the year and demonstrating how AGR has been transforming ranges since our first install in 2021.” - Matt Burns, CEO, Awesome Golf Range
“The driving range is such a significant part of the overall golfing experience and, for many people, their first introduction to a golf club. Technology has a huge role to play in evolving that experience, helping venues attract new audiences and demographics to the game, create more engaging experiences for members and guests, and ultimately encourage people to spend more time at the club. That brings real benefits beyond the range itself, with greater opportunities to drive secondary spend across the wider facility. We’re incredibly excited to be working with the AGR team and showcasing the fantastic technology available to our affiliated venues, helping them unlock the full potential of their practice facilities.” - James Ibbetson, General Manager, 59club UK & I.
Venues anywhere in the UK & Ireland who are interested in AGR can learn more about the range solution or book a complete set-up demo by contacting eddie@awesomegolfrange.com.
Alternatively, 59club affiliated venues will have the opportunity to meet the team and test the technology at upcoming 59club events.
