59club Education & Networking Event

Join fellow Club Managers, Golf Professionals, and Industry Leaders for an engaging morning of education, insight, and networking at the 59club Education & Networking Event, hosted at TPC Sawgrass on Tuesday, August 11, 2026.

Attendance is complimentary for up to 2 delegates per club, with places limited and allocated on a first-come, first-served basis.

59club Featured Education Session; Customer Service & Operational Excellence – What truly separates a good club experience from a great one?

This interactive masterclass goes beyond theory, providing practical frameworks, real-world examples, and actionable strategies that Club Managers, Golf Professionals, and their teams can immediately implement.

An outstanding golfing experience extends far beyond course conditions. It is created through the consistency, intent, and quality of every interaction your members and guests have throughout their visit. Together, we’ll examine the non-negotiable service standards that distinguish the industry’s leading private clubs, resorts, and daily fee facilities, and discuss how to embed these standards into your daily operations.

Drawing on 59club’s objective mystery shopping data across Golf Operations, Food & Beverage, and Retail, we’ll highlight common service gaps, uncover overlooked upselling opportunities, and share the best practices that consistently drive higher member satisfaction, stronger team performance, and measurable commercial success.

What you’ll take away:

• A clear understanding of the service standards that distinguish the industry’s highest-performing clubs.
• Practical techniques to elevate member and guest satisfaction while increasing ancillary revenue opportunities.
• Exclusive benchmarking insights from 59club’s mystery shopping data across Golf Operations, Food & Beverage, and Retail.
• Actionable ideas that you and your team can implement immediately to enhance the customer experience and drive operational excellence.
• The opportunity to network with industry peers, exchange ideas, and learn from clubs committed to delivering exceptional service.

Guest Speakers; We’re also delighted to be joined by three of our trusted industry partners & supporters, who will share their expertise and practical insights:

• Bryant Shuford, PGA, Director of Partnerships – Turtleson – Every Detail Matters – How intentional experiences drive customer loyalty.
• John Mousley – PGA Master Professional (guest of Power Tee) – How practice facilities are no longer just warm-up areas, they are classrooms, testing grounds, and first impressions all rolled into one.
• Rachel Carter, NGCOA Senior Director of Membership: Golf Business Pulse Report – An immersion into current & future trends impacting golf facility operations.

Schedule

8:30am Registration, coffee & pastries

9:00am Spencer Brookman & Bret Garrison (59club)

10.15am Bryant Shuford (Turtleson)

11.00am Break / Networking

11.15am John Mousley (Power Tee Guest)

12:00pm Rachel Carter (NGCOA)

12:30pm Spencer Brookman & Bret Garrison (59club)

1.30pm Depart

Please feel free to share this invitation with your colleagues. (Extra places can be reserved at just $50 pp)

The sessions are open to all golf and hospitality professionals, regardless of whether their club currently works with 59club – so feel free to forward the invite to other clubs that you believe would benefit from attending.

Additional venues and dates will be announced shortly, as the roadshow travels across the United States.

We hope you’ll be able to join us for what promises to be an informative, engaging, and valuable morning.

Reserve your place today here

We look forward to welcoming you to TPC Sawgrass on August 11.

The 59club USA team