Four keys to driving excellence

By 59club Insights Magazine on July 17, 2026

2:27

Now 15 years old and recently named best course in Thailand, Pineapple Valley’s secret, according to General Manager Romain Pourveer, is to build on strong foundations while refining the member and guest experience

Pineapple Valley Golf Club

Pineapple Valley Golf Club, in the Hua Hin region of Thailand is now 15 years old. Investments are ongoing, throughout the course, facilities, and the development of the team, always with the same objective: to ensure the club remains one of the region’s most distinctive and consistently high-quality golf destinations.

Learning from independent evaluation

Independent mystery guest evaluations play an important role in driving excellence. In addition to the inhouse checks and daily customer surveys, they provide an objective perspective on the full journey and allow us to fine-tune details that might otherwise go unnoticed. That external feedback is invaluable in helping us maintain consistency and continue raising our standards year after year.

“Above all, the spirit of Thai hospitality is at the heart of the experience. The warmth, sincerity, and natural attentiveness of our team create genuine connections with guests”

Romain Pourveer

General Manager, Pineapple Valley Golf Club

Maintaining high levels of service

Our team are extensively trained to deliver 5-star service and refined playing conditions year-round. Even during peak periods, our focus remains on personal, attentive service. Careful planning, strong communication, and visible leadership ensure operations run smoothly while members and guests feel individually welcomed and looked after.

Remembering agronomy is fundamental

Our recent agronomy nomination for the 59club Asia Service Excellence Awards is a particularly meaningful recognition for our GCM team, whose dedication and attention to detail are reflected daily in the pristine playing conditions. It is a testament to their dedication and professionalism, along with the importance we place on delivering excellence from the first tee shot.

Channelling the spirit of Thai hospitality

The warmth, sincerity and natural attentiveness of our team create genuine connections with guests, and it is this authentic human element, combined with clear standards and training, that consistently leaves a lasting impression. From the moment people enter to the moment they leave, we want everyone to feel welcome at the club

Mystery Shopping Data_Golf Visitor Experience

Four keys to driving excellence

Pineapple Valley Golf Club

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