Excellence Evolved.

By 59club on March 5, 2026

Excellence Evolved.

4:47

59club Sets a New Standard in Survey Intelligence for Golf, Leisure, Spa, Hospitality, Retail, and F&B Businesses.

Ten years after launching what became the industry benchmark for satisfaction surveys, 59club has unveiled a fully re-engineered, AI-powered platform – branded under the banner “Excellence Evolved” – marking the next chapter in its commitment to raising the standards of service performance across the global club industry.

Designed for leaders who view service as a strategic advantage, the platform sets a new benchmark in survey intelligence.

This next-generation platform has been developed in collaboration with global digital product studio Studio Graphene, combining a human-centric blend of design, AI and agile product development with enterprise-grade technology and scalable AI architecture; bringing a new level of digital sophistication to the golf & hospitality industry.

59club Surveys - three laptop screens displaying a survey flow of three membership questions

While many tools simply gather feedback, 59club delivers something far more valuable: performance intelligence grounded in credible global benchmarking.

The new platform retains the trusted foundations that have supported clubs worldwide for over a decade – including industry templates spanning the entire member, guest, and employee experience, with comparisons against global averages, best-in-class performers, and recognised industry standards.

Now, it raises the bar.

For the first time, clubs can apply attribute-based benchmarking filters, enabling genuine like-for-like comparisons against relevant competitors. The result is fair, meaningful analysis that creates a true level playing field for performance evaluation.

At the heart of the relaunch is a completely redesigned AI-powered dashboard. Enhanced metrics, smarter visualisation, and deeper insight provide immediate clarity. Long-form responses are analysed and summarised, identifying key themes and sentiment in seconds – turning feedback into focused action without the manual workload.

59club Surveys - A laptop sceen displaying the Survey Results Dashboard

The platform also introduces greater multi-language capability, allowing surveys to be created, distributed and analysed in multiple languages – supporting international guests and multilingual communities within a club’s own market. Smart CRM and POS integrations ensure survey data connects directly with operational performance.

Commercially, the model is straightforward: unlimited surveys and responses for one transparent fee – no caps, no hidden costs.

Beyond technology, 59club continues to differentiate itself through hands-on support from a global team of customer experience specialists embedded in the golf, leisure & hospitality industry. From survey design to insight interpretation and action planning, clubs are supported locally at every stage of their performance journey.

“The industry doesn’t need more surveys. It needs better intelligence. For years, clubs have been collecting feedback through various channels, producing reports and hoping it leads to improvement. But without credible benchmarking and proper analysis, data is just noise. We built our original survey platform to change that. And now, ten years later, we’ve combined all of that credible global data with AI-powered intelligence and our hands-on expertise to give clubs clarity, confidence, and a genuine competitive edge. Our new platform is faster, smarter, and more powerful than anything we’ve launched before – giving clubs something they’ve never truly had: a fair, like-for-like view of how they really perform. If service matters to your club, this isn’t optional. It’s essential.”

Simon Wordsworth

CEO, 59club

“59club had the vision – we made it real. This isn’t a survey tool; it’s a performance intelligence platform that sets a new standard for golf clubs & hospitality businesses. By blending 59club’s unrivalled benchmarking data with scalable AI, human-centric design, and enterprise-grade engineering, we’ve built a platform that doesn’t just collect feedback – it interprets it, benchmarks it, and turns it into action.Where others stop at dashboards, 59club delivers clarity, context, and a true like-for-like view of performance – instantly. Clubs can see exactly where to act and measure impact with confidence. That level of insight simply hasn’t existed before. We’re proud to have brought 59club’s vision to life, proving that when design, data, and engineering come together, service excellence becomes a real competitive advantage.”

Ritam Gandhi

Founder, Studio Graphene

For club leaders committed to service excellence and measurable improvement, this platform represents the next evolution of survey intelligence in golf.

Excellence Evolved.

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