59club and Zen Partner to Gamify Golf, Driving Global Participation and Performance
Collaboration unites 59club’s insights with Zen’s immersive game-based technology to make golf more entertaining and engaging for all.
59club, the global leader in customer service benchmarking, performance management, and education, has joined forces with Zen, creator of the world’s most advanced moving coaching platforms, to launch a new era of golf engagement and performance.
At the heart of the partnership is Zen’s vision for its flagship Green Stage: to gamify golf practice and instruction, turning training into an immersive, highly entertaining experience that inspires players from their very first putt or swing. By delivering a compelling “first touch” for golf – whether in a club, academy, retail store, event venue, or home - Zen aims to attract new participants and re-energise existing players, all while deepening their connection to the game.
The Adaptive Terrain Technology (ATT) at the core of Zen’s Green Stage precisely recreates real-course gradients indoors, making it possible to replay famous shots, challenge friends in skill-based games, and simulate any on-course scenario. Combined with 59club’s industry-leading performance insights and training systems, the partnership will help clubs deliver:
- Engaging, game-like learning experiences that improve skills while keeping players entertained.
- Immersive event activations that draw new audiences to the sport.
- Data-rich coaching environments that personalise learning for all skill levels.
Debut at the 2025 59club Global Service Excellence Awards
The collaboration will make its first public appearance at the Global Service Excellence Awards, August 25–26, 2025, at the iconic Belfry Hotel & Resort. More than 250 leaders from 22 countries will experience Zen’s Green Stage in action, exploring how gamification can transform player engagement, coaching delivery, and operational value.
Leadership comments
Nicholas Middleton, Founder & Owner of Zen, said:
“Golf’s growth depends on making the first experience unforgettable. Our vision for the Green Stage is to turn practice and coaching into a thrilling, game-like adventure that draws people in and keeps them coming back. Partnering with 59club allows us to deliver that vision with precision, insight, and global reach.”
Simon Wordsworth, Founder & CEO of 59club, added:
“Zen’s approach fits perfectly with our mission to raise service and player experience standards. By combining their immersive technology with our performance analytics, we can help clubs offer something truly unique – an experience that entertains, educates, and inspires.”
