11–12 March 2027 | La Finca Resort, Spain
59club Europe has announced that the fourth edition of the European Service Excellence Awards will take place from 11–12 March 2027 at La Finca Resort, Spain, bringing the golf and hospitality industry together once again to celebrate the people and properties raising the bar on service across the industry.
The event returns off the back of a standout third edition at Terre Blanche, where industry leaders from across Europe gathered to honour outstanding customer service, operational excellence and elite performance, as determined through 59club's impartial mystery shopping audits.
Last year's European title-holders will be back at La Finca to defend their crowns:
Beyond the individual and team titles, the event will once again honour venues through 59club's prestigious Flag Designations — Gold, Silver and Bronze — recognising the clubs and resorts delivering world-class facilities and consistently exceptional service across every stage of the customer journey. It's a distinction reserved for the very best, and one of the highlights of the evening.