High-profile venues across the United States recognized for service excellence at Mandalay Bay Resort & Casino, Las Vegas
The golf & club industry’s very best operators descended on Mandalay Bay Resort & Casino in Las Vegas, NV, on Monday, March 4th, 2024, with the hope of claiming a 59club USA Service Excellence Award.
59club’s accolades are determined by scores collected from their impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and to prospective clients for membership, group golf days, and F&B event sales in accordance with 59club’s objective benchmarking criteria. On the night, 59club presented 21 awards across 15 categories, recognizing ‘service excellence’ across all areas of the businesses – sales, service, operations, retail, golf course, food & beverage, and management.
Leading the way was Arcis Golf, who collected a total of 5 different awards. The TPC Network was right behind them collecting 3 separate awards. Other winning companies included (in alphabetical order) CDN Golf Management, KemperSports, Landscapes Golf Management, Robert Trent Jones Golf Trail, and Troon Golf.
We also had several independent clubs take away some hardware. Mid Ocean Club, Reynolds Lake Oconee, The Country Club of Rochester, and We-Ko-Pa Golf Club.
59club’s Industry Benchmark of excellence are its Gold, Silver, and Bronze Flag Designations. They were the highlight of proceedings. These highly prized accolades recognize operations that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout 2023.
This year, 59club USA presented 1 ‘Gold Flag’ and 5 “Silver Flags”. The sole winner of a Gold Flag was Reynolds Lake Oconee. Taking home Silver Flags were (in alphabetical order) Cascata Golf Club, Desert Willow Golf Resort, Mid Ocean Club, Rio Secco Golf Club, and We-Ko-Pa Golf Club.
Of this year’s awards, Mike Kelly, Managing Partner of 59club USA, commented:
“We are so happy to acknowledge the great companies and operators that we have the opportunity to work with. Getting them all in a room to celebrate excellence together was great for everyone involved. I also want to acknowledge Jake Gordon, and hist team at Noteefy for helping sponsor these awards.”
Our promise to our clients, and to those just starting on their journey with 59club USA, is to continue supporting their customer and staff member journey with new tools and more intel, and to equip our most ambitious companies in their pursuit of excellence. Whether it be through our mystery shopping process, the use of our survey tool, or engaging with the training arm of what we do, we take great pride in helping each and every person we have the chance to work with.”
59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.
Reynolds Lake Oconee (Independent)
Cascata Golf Club (CDN Golf Management), Desert Willow Golf Resort (KemperSports), Mid Ocean Club (Independent), Rio Secco Golf Club (CDN Golf Management), and We-Ko-Pa Golf Club (Independent).
The Country Club of Rochester (Independent)
TPC River’s Bend (Arcis Golf) & Gamble Sands (Troon)
Canyon Springs Golf Club (Arcis Golf)
TPC Rivers Bend (Arcis Golf)
Palm Valley Golf Club (Arcis Golf)
TPC Scottsdale (TPC Network)
Harrison Meadows Country Club (Indigo Sports/Troon)
Reynolds Lake Oconee (Independent)
Cascata Golf Club (CDN Golf Management) and The Shoals (Robert Trent Jones Golf Trail)
TPC River Highlands (TPC Network)
TPC Scottsdale (TPC Network)
Dakota Dunes Country Club (Landscapes Golf Management)
Palm Valley Golf Club (Arcis Golf)
Thanks again to our sponsor